Get Free Ebook Advertising Management (Prentice-Hall international series in management)By David A. Aaker, John G. Myers

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Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

• Amazon Sales Rank: #4315205 in Books
• Published on: 1982-03
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 560 pages

From the Publisher The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

From the Back Cover Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

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Ebook Download Astral Projection for Psychic Empowerment: The Out-of-Body Experience, Astral Powers, and their Practical ApplicationBy Carl Llewellyn W

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Astral Projection for Psychic Empowerment: The Out-of-Body Experience, Astral Powers, and their Practical ApplicationBy Carl Llewellyn W

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Science is confirming what ancient wisdom has always asserted―that reality is far more complex than we have imagined, and that our individual potential is far greater than we have believed. In this time of expanding consciousness, the new frontier―the gateway to spiritual growth and self-empowerment―is through the astral realm.

Astral Projection for Psychic Empowerment introduces you to the real-world benefits that come from exploring the astral plane. Learn controlled, self-induced astral projection and reach beyond physical limitations to new sources of knowledge. Live and love more fully than you have ever thought possible by tapping your immense unconscious powers and integrating them into your conscious experience. Delve into the pages of this fascinating book and learn to:

• Induce an out-of-body experience
• Safely visit astral realms
• Explore past lives
• Communicate with guides and entities
• Interpret the aura for health and healing
• Create powerful thought forms
• Practice astral sex
• Expand your psychic awareness
• Achieve your goals
• Understand psychokinesis and the power of your mind

This comprehensive guide includes true case studies of astral projection, scientific test results from laboratory studies, and a seven-day developmental program designed to unleash your highest potential.

• Amazon Sales Rank: #994080 in Books
• Brand: Unknown
• Published on: 2012-07-08
• Original language: English
• Number of items: 1
• Dimensions: 9.90" h x 1.40" w x 7.00" l, 2.33 pounds
• Binding: Paperback
• 528 pages

Features

• Astral Projection for Psychic Empowerment: The Out-of-Body Experience, Astral Powers, and Their Practical Application

About the Author

Carl Llewellyn Weschcke (Minnesota) was the owner and chairman of Llewellyn Worldwide, the world's oldest and largest metaphysical publisher. He played a seminal role in the rise of Wicca and Neo-Paganism in the 1960s and 1970s and has been called "the father of New Age" for his public sponsorship of occult subjects. Weschcke also served as the 7th Past Grand Master Ordo Aurum Solis.

Joe H. Slate is a Licensed Psychologist in private practice with a PhD from the University of Alabama and postdoctoral studies in hypnosis and psychosomatic medicine at the University of California. He is Emeritus Professor of Psychology at Athens State University and Honorary Professor at the University of Montevallo.

His research interests include health and fitness, rejuvenation, pain management, reincarnation, astral projection, and the human aura. His research has been funded by the US Army, the Parapsychology Foundation of New York, and numerous private sources.

He is a member of the American Psychological Association and a Platinum Registrant in the National Register of Health Service Providers in Psychology. He is founder of the Parapsychology Research Institute and Foundation (PRIF) and author of several books, including Beyond Reincarnation; Psychic Vampires; Aura Energy for Health, Healing & Balance; and Rejuvenation.

He has appeared on numerous talk shows and TV programs, including Sightings and Strange Universe.

~

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Astral Projection for Psychic Empowerment: The Out-of-Body Experience, Astral Powers, and their Practical ApplicationBy Carl Llewellyn W PDF

Astral Projection for Psychic Empowerment: The Out-of-Body Experience, Astral Powers, and their Practical ApplicationBy Carl Llewellyn W PDF

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Download Fixed Income Mathematics, 4E: Analytical & Statistical Techniques, by Frank J. Fabozzi

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Fixed Income Mathematics, 4E: Analytical & Statistical Techniques, by Frank J. Fabozzi

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From the Back Cover

Learn how to arrive at accurate, reliable valuations for every key fixed income security--every time The concepts and methodologies for evaluating fixed income securities have changed dramatically over the past decade. Fixed Income Mathematics, Fourth Edition, explains the numbers behind these changes and provides you with the knowledge you need to consistently control both the cost and risk of investing in debt. Along with updated material on the new generation of asset-backed securities (ABS), updated sections on statistical techniques, and simulation and optimization models, this updated fourth edition features new chapters on: Interest rate modeling Credit risk concepts and measures for corporate bonds Prepayment modeling Basics of MBS structuring Statistical techniques for credit scoring and risk factor identification Tracking error and multi-factor risk models Fixed Income Mathematics features material and analysis on yield measures for fixed rate bonds and floating rate bonds, key rate duration and yield curve curvature, cash flow characteristics of collateralized debt obligations, and much more. It is quite simply the necessary reference volume for fixed income portfolio managers and practitioners. For nearly two decades, Frank Fabozzi's classic Fixed Income Mathematics has provided portfolio managers and other finance professionals with the industry's most comprehensive, easy-to-understand reference for making the most profitable fixed income investment decisions by dramatically improving the precision of the numbers that underlie those decisions. Now Fabozzi gives you the latest on the unprecedented number of new analytical tools and techniques that have recently been introduced to structured finance. More than thirty accessible chapters cover fundamental and all-new aspects of the constantly evolving fixed income field, including: Time Value of Money--How to compute future value of an investment, present value of cash flows, and yield Bond Pricing for Option Free Bonds and Conventional Yield Measures--How value is determined, conventional yield and spread measures for bonds, the yield curve, and the determination of spot rates and forward rates Return Analysis--potential sources of monetary return, use of total return, and techniques for measuring the historical return for a portfolio Price Volatility for Option-Free Bonds--Price volatility of bonds without embedded options, two measures of price volatility, how to calculate convexity, and measures for quantifying the exposure of a shift in the yield curve Analyzing Bonds with Embedded Options--Interest rate modeling, investment and price characteristics of options, and techniques for valuing bonds with embedded options Credit Risk--Credit risk concepts and measures for corporate bond and credit analysis Analyzing Securitized Products--Measures used for securitized products, cash flow characteristics of amortizing loans and MBS, results of recent prepayment models, the structuring process, analysis of agency MBS Statistical Techniques and Their Applications in Fixed Income Analysis--Basics of probability theory and statistics, regression analysis, credit scoring and risk factor identification, tracking error, Monte Carlo simulation, optimization techniques To deal with the complexity of fixed income instruments, you have to embrace new valuation methodologies, analytical techniques, and frameworks for credit risk modeling. Fixed Income Mathematics arms you with these new tools, explaining how to implement them and successfully integrate them into existing investment programs.

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About the Author

Frank J. Fabozzi, Ph.D., CFA, is the Frederick Frank Adjunct Professor of Finance at Yale University's School of Management and editor of the Journal of Portfolio Management. One of the world's foremost authorities on fixed income securities and derivative instruments, Fabozzi is the bestselling author or editor of more than fifty books, including The Handbook of Fixed Income Securities.

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Product details

Hardcover: 600 pages

Publisher: McGraw-Hill Education; 4 edition (January 6, 2006)

Language: English

ISBN-10: 9780071460736

ISBN-13: 978-0071460736

ASIN: 007146073X

Product Dimensions:

6.3 x 1.8 x 9.2 inches

Shipping Weight: 2.4 pounds (View shipping rates and policies)

Average Customer Review:

3.8 out of 5 stars

6 customer reviews

Amazon Best Sellers Rank:

#322,197 in Books (See Top 100 in Books)

If you are looking for a manual on the fixed income products and how they work this is the book to start with. Frank Fabozzi is the writer of most of the study books for the Chartered Financial Analyst (CFA) exams and is considered to be one of the best educators in the fixed income space. Yes this is dry textbook material, yes I would rather read mystery novels or simple self help books; but every once and a while I need to brush up on my skills and I pick of a really serious book. Fixed Income Mathematics is the book I hand to all of my new hires and consultants so that they can quickly get the understanding needed to be effective in developing software to support the traders of these products. No this book will not turn you into a master trader of fixed income products, that is not the purpose. Fixed Income Mathematics will give you a foundation, if you work for an investment company they should have additional research and training materials that you can build upon once you have mastered the fundamentals taught here.

I work in Equity research and recently had to move over to Fixed income. Two things happened at this stage - (a) Work-pressure dictated that I learn FI (b) I started taking a course from NYSU.Thus, this review is applicable to both sets of people - those who're learning and those who are working.The language - is very free-flowing and easily can be grasped.The alma-mater - very, very professionally presented. Without spending too much time covering the absolute basics, i.e. taking the subject from ground-zero, he covers each topic from a perspective of an intelligent reader. Quickly covers the basics, the derivation explanation and then the core equation. The equation is very heavily exploded through various examples and situations. TERRIFIC stuff... really what "hits" you in work.Critical areas which he has carefully covered this particular edition has the VERY BEST COVERAGE on the latest developments related to: (missing in prev. edition)* Interest rates and their modelling.* Credit risk concepts (CDS, etc. also explained)\ * Pre-payment modelling - perhaps the only book covering this ever-important subject, esp. relevant nowadays.* Corporate bonds and their measures of risk* MBS Structuring - don't know any book covering this!The best - tracking errors and multi-factor risk-models... the models and techniques explored here, though rudimentary gives you that 1 single-aspect on every analyst's mind .. i.e. fear of errors. Where it might happen, how to mitigate it, pre-empt it.

An excellent book to introduce yourself (or broaden your knowledge) in the world of FI maths!

I highly recommend this book for anybody looking for fixed income math.There are plenty of examples on every topic.I use this book in addition with Fixed Income reference book.

That is the best book ever about fixed income. This is a MUST read book...

I bought this book because it had excellent reviews and the few pages I read seemed somewhat sensible. However, I received the book. It doesn't even make sense. It's a difficult book to read. I don't like books that write in a clever way that you miss the point. It defeats the purpose of being an author. This book is a bunch of intellectual masturbation. I'll study the material myself and write my own book. This is not a good book. It's written in a complicated matter. Throws all the math in it making investing appear more difficult than what it is. This book is not a practical application book. More theory than anything else. Teach me how bonds work and not theory written in a book.

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Fixed Income Mathematics, 4E: Analytical & Statistical Techniques, by Frank J. Fabozzi PDF

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File Size: 6729 KB

Print Length: 557 pages

Publisher: Silman-James Press (December 9, 2014)

Publication Date: December 9, 2014

Language: English

ASIN: B00QU9WD4G

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This terrific book is a "must-have" for filmmakers, be they fiction or non-fiction, documentary or dramatic. To those not in the legal profession, the matter of copyrights and clearances seems like a dark, scary jungle we all wish we didn't have to go through but authors Michael Donaldson and Lisa Callif are there like friendly guides to help you stay out of danger and get to the other side safely. Co-written by one of the master architects of "Fair Use" for documentarians, why make your film making journey all the more treacherous? Mr. Donaldson discusses his heroic efforts that brought Errors and Omissions Insurance companies into the world of documentaries. He certainly deserves a medal for that! This book is quite an enjoyable read, full of real-world examples that will often amaze you. Yes, even the big boys of the feature film world get bit from time to time. Learn from their mistakes. You'll be told quite clearly what you can do, can't do, must do and must not do. If I had read this before I started to make my film, I'd probably have enjoyed the journey a lot more!

Solid. Real world advice by those who are actually doing it. I beg you, the true indie to read it, twice. Somebody has to tell you to about the real world. Downloading the forms if you have the hard copy like I did could be a little clunky but it's worth the effort to type out the links. I assume the Kindle version might be a click away to the forms. You got the script, you want to get your project going, don't mess it up on a legal technicality that will kill your deliverables. I have nothing to do with Donaldson's law firm and as an indie producer I insist you read it and also check out all the great and real advice they have on YouTube too.

I am the co founder of Chippendales and during that time dealt with our trademarks a great deal. After selling that I was a music lawyer and now I do business affairs and project development in films. Michael and Lisa's book is terrific. It is my go to bible for matters of clearance and copyright. It is so detailed that a screenwriter was having problems filing a copyright and I was able to open to the chapter in the book and walk her through it on the phone. The downloadable forms are an added plus. This book is a must for anyone involved in the business side of making films, TV or music

I had the 3rd edition and could not figure out why I should upgrade. The film clips alone are one of the sole reasons you should get this book. The boilerplate contracts are a nice touch, but it really comes down to understanding what conversation one should have with your attorney. Tons of information to sift through. Great book!

using this as a reference text while I'm in graduate school earning my MFA. I'm so glad I purchased it. The book delves into fair use, familiarity, and basic copyright theory without giving me too much information. It is well-organized and written by an expert in the field. For film and television writers, this book, IMHO, is indispensable.

Great book and helpful information. Only problem is the table of contents didn't make for easy reference (it could have been more detailed by subject and sub-subject). For example, I wanted to find the copyright laws surrounding the non-diegetic use of a cover song in a film. I never did find the answer in this book on that.

This book can be really boring if you're not into entertainment law, but it is super informative and useful. If you want to go into entertainment law or be a producer, it is super important to read and gives a good, relevant overview

Fantastic book. I am a legal researcher and director of clearances for a firm that provides clearance reports for film and television. This book gives excellent information that can be used by writers, producers and clearance professionals. Very comprehensive and easy to understand if you do not have prior legal experience.

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Ebook The End of Fashion: How Marketing Changed the Clothing Business ForeverBy Teri Agins

Ebook The End of Fashion: How Marketing Changed the Clothing Business ForeverBy Teri Agins

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The End of Fashion: How Marketing Changed the Clothing Business ForeverBy Teri Agins

Ebook The End of Fashion: How Marketing Changed the Clothing Business ForeverBy Teri Agins

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The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

• Sales Rank: #145595 in Books
• Published on: 2000-08-22
• Released on: 2000-08-22
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .79" w x 5.31" l, .58 pounds
• Binding: Paperback
• 352 pages

From Publishers Weekly
Dispensing with the idea that fashion designers are unpredictable geniuses sequestered in creative isolation from vulgar commerce, Agins, who covers the fashion industry for the Wall Street Journal, has taken a long, hard look at style in the '90s and come back with a compelling report on why big business has forever altered what we wear. In seven superbly researched essays, she explains that the designers are currently being challenged to sell essentially the same clothes to a public with increasingly homogenized tastes. "Today's 'branding' of fashion," she writes, "has taken on a critical role [when] just about every store in the mall is peddling the same style of clothes." Brands, in this context, are the designers themselvesAa woman doesn't go shopping for a particular style of dress, but for a "Calvin" or a "Ralph"Aa lifestyle distillation that denotes professional and severe urban minimalism (Calvin Klein) or athletic, American conservatism (Ralph Lauren). The casualties of this trend are the craftsmanlike members of the Old School, as Agins ably demonstrates in essays on fading Parisian haute couture. Liveliest by far is Agins's chronicle of the rivalry between Lauren and the upstart Tommy Hilfiger, who sells clothes nearly identical to Lauren's, but with a hipper edge, captivating black city kids. The influence of Armani on Tinseltown and Donna Karan on Wall Street are also analyzed with verve and clear-sightedness. As glossy fashion magazines increasingly offer fantasies illustrated by advertisements far more often than they deliver journalism, Agins's penetrating dispatch from the rag trade is especially welcome. Photos. (Oct.)
Copyright 1999 Reed Business Information, Inc.

From Library Journal
Agins, a veteran fashion reporter for the Wall Street Journal, has written the first factual book on the fashion industry from a business/cultural/social journalist's view. She traces the beginning of couture from the early 20th century in France through all the stages to the present, when consumers set the fashion rules and designers must follow them. Major components of her story include retailers like Marshall Field, Federated Department Stores, Dillards, Nordstrom, and the Gap as well as designers Giorgio Armani, Bill Blass, Ralph Lauren, and Donna Karan. In the end, this story is about the triumph of marketing; Agins demonstrates how changes in our culture, e.g., more casual dress, have changed the fashion business. Filled with insider details and descriptions of the fickle nature of consumers, this book belongs in academic business and fashion collections.ASusan C. Awe, Univ. of New Mexico Lib., Albuquerque
Copyright 1999 Reed Business Information, Inc.

From Booklist
In one of the oddest industries ever to be chronicled, CEOs of IPOs clash with the wishes of their majority shareholders, and luxury conglomerates exist solely by the avarice and greed of fans of their labels. What else but the incestuous fashion world--and who better to chronicle its rise and fall and rise and fall than an independent, objective Wall Street Journal reporter? Agins tells the tales well and thus captures readers' attention, narrating the stories of the Ralph Lauren-Tommy Hilfiger rivalry, the power of celebrity dressing, and the four reasons for the decline of "true" fashion. (One reason is that "people stopped dressing up." Duh!) All of the gossipy details are here, like Donna Karan's legendary hissy fits. So, too, is the business side, such as the wheeling and dealing pre^-Wall Street. Many of the stories, though, remain semidetached, without much of a connection except the names and the rags industry itself. Barbara Jacobs

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Ebook Free Beyond Belief: Moors MurdersBy Emlyn Williams

Ebook Free Beyond Belief: Moors MurdersBy Emlyn Williams

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Beyond Belief: Moors MurdersBy Emlyn Williams

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Emlyn Williams' classic account of the notorious Moors Murderers, Ian Brady and Myra Hindley, who between 1962 and 1965 abducted, brutally abused and murdered five children - Pauline Reade, John Kilbride, Keith Bennett, Lesley Ann Downey and Edward Evans - and buried them in shallow graves on Saddleworth Moor, in Lancashire.

• Sales Rank: #179756 in Books
• Published on: 1969-02
• Original language: English
• Number of items: 1
• Dimensions: 7.01" h x .75" w x 4.37" l, .44 pounds
• Binding: Paperback
• 384 pages

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Ebook Ghayboubah - Trance Formation of America- The True Life Story of a CIA Mind Control - Language: ArabicBy Cathy O brian, mark Philips

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Ghayboubah - Trance Formation of America- The True Life Story of a CIA Mind Control - Language: ArabicBy Cathy O brian, mark Philips

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• Published on: 2004
• Binding: Paperback

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Ghayboubah - Trance Formation of America- The True Life Story of a CIA Mind Control - Language: ArabicBy Cathy O brian, mark Philips PDF

Ghayboubah - Trance Formation of America- The True Life Story of a CIA Mind Control - Language: ArabicBy Cathy O brian, mark Philips PDF

Ghayboubah - Trance Formation of America- The True Life Story of a CIA Mind Control - Language: ArabicBy Cathy O brian, mark Philips PDF

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